Tuesday, March 17, 2020

Foreign Policies of France, Pr essays

Foreign Policies of France, Pr essays Major turmoil involving France, Prussia, and the Hapsburg Empire arose during the 1740s. Each empire had an integral part in the rise or decline of the other involved nations. Prussia on one hand was seeking to expand into the Hapsburg territories. France seeing an expansion opportunity as well made an alliance with Prussia. The Hapsburg Empire could only hope to maintain the current boundaries of their kingdom and territories. They also thought it was necessary to create alliances to counterpart the ones made by Prussia. When Prussia seized the Austrian Province of Silesia, the Pragmatic Sanction was broken and upset the continental balance of power. These events and others culminated into the War of the Austrian Succession. The confrontation began though, as a result of each involved nations foreign policy and their effort to achieve goals to further their economic, political, and geographical position. France, Prussia, and the Hapsburgs exhibited this quality as the War of Austrian Succession developed. The foreign policy of France reflected the situation in Prussia and Austria. France did not want to witness a rising power to the east. Therefore, the dilemma was often to determine which nation, Austria or Prussia, was stronger in there effort to unite part of the land east of France. France then hoped to deter their efforts at unity. Furthermore, the aims of the French foreign policy were to "erode further the Hapsburg positions, by moves in the south against Spain and in the east and north against the vulnerable string of Spanish- Hapsburg and German territories". (Kennedy 88) France was looking to expand financially and geographically, by gaining resourceful territories while still maintaining their colonies in America. It is because of their pursuits on two continents that they were trying to become the dominate hybrid power. France began to see the emergence of a multipolar system among European ...

Saturday, February 29, 2020

Band of Brothers Essay Example for Free

Band of Brothers Essay The book title, â€Å"Band of Brothers,† by Stephen E. Ambrose is a book that shares the risky undertaking and hazardous experience that the United States Army had to go through in World War 2. Bravery is an understatement when describing the men of East Company’s personalities. The book really helps the reader describe the relationships and friendships that were either directly or indirectly developed as a result of going to war. From the extremely brutal training, to the depths of enemy territory, these men developed a brotherhood that only can come about as a result of extreme situations such as preparing and training for war, as well as World War 2 itself. This book not only describes Easy Company but other military veterans or active service members can relate to the situations described in the book. First of all, the book’s title describes things very accurately. Like most military divisions, Easy Company which was a part of the 101st Airborne Division in the Army, had to go through an exhausting basic training course in Camp Toccoa in Georgia. This alone is going to establish bonds and friendships among the young men participating in this training, whether they are looking for a buddy or not. Much of Easy Company already had an unspoken brotherhood before they even came into basic training. Many of these men had grown up in the terrible time of the depression and many of them had something in common. During Easy Company’s time in basic training, they not only had to compete with their selves, but with other militaries. â€Å"A day or so before leaving Toccoa, Colonel Sink read an article in the Reader’s Digest that said a Japanese Army battalion had set a world record for marching endurance by covering 100 miles down the Malayan Peninsula in seventy-two hours. (p. 28)† Colonel Sink wanted to top the Japanese’s achievement so he ordered his men to do better. This was a very miserable journey and test for Easy Company but they accomplished more than the Japanese Army had. War in itself is a competition but this book also examines with detail, the miniature competitions that occurred during World War 2. This march helped bring the soldiers together even closer and it also gave them the confidence and conditioning they needed to go into the brutal battles of World War 2. Most importantly, trust develops between these men because they are confident that they have well trained soldiers going into battle with them and not people that are going to drag their feet. â€Å"They were prepared to die for each other; more important, they were prepared to kill for each other (Pg. 1). The first battle which was the invasion of Normandy proved to be an eye opener that would just only strengthen the bond and brotherhood that Easy Company had. The pure terror of landing in Normandy and facing the Nazi German in a low vision area was at this point, the ultimate test to see if the training they bared in Camp Toccoa was good enough. With bullets flying and loud bangs disrupting their hearing, many of the men could not locate the rest of the group. Winters helped to organize and reunite a few men so they could have a better chance against the Germans by sticking together. Even though men were lost, Lieutenant Winters proved in a small victory that Easy Company was a highly trained group of soldiers that could get the job done in defeating the Nazis. Winters achieved this with a small group of soldiers as well. â€Å"The attack was a unique example of a small, well-led assault force overcoming and routing a much larger defending force in prepared positions (Pg. 84). † Even though this gruesome battle was an eye opener to the horrors of war, Easy Company’s soldiers were described as confident, had a will to survive and a sense of pride. Band of Brothers. (2017, Feb 03).

Thursday, February 13, 2020

Analysis the poster of the pursuit of happiness Essay

Analysis the poster of the pursuit of happiness - Essay Example The image text vividly demonstrates logos by engaging us in a reasoned discussion about parent-teacher or father-son relationships (Pursuit of Happiness). It seems to recommend an appropriate model which is to bring along with us everyone who brings happiness and means the world to us. Also, the photo demonstrates a huge and tall parent (Pursuit of Happiness). This can be analyzed to imply strength and protection. On the other hand, the undersized son does not necessarily symbolize the opposite. Rather, the small son embodies an image of security. The father looking down on the son might also mean a person watching over their treasure. Furthermore, the son looking away is likely to create an image of a little person content with the protection they receive and enjoy. As discussed, there is a more subtle message underlying the image text. Pathos is the next rhetoric device in discussion. Pathos entails all the possible feelings a text-image inspires in the audience. In this case, the son leaning towards the reassuring father creates a feeling of passionate love between the two. Another imperative aspect is the emotions expressed in their faces. The father is half-smiling while the son wears a broad smile (Pursuit of Happiness). The suggestion is clear. The individuals share immense joy. The same feeling is passed on to the attentive members of the audience. The devices to be discussed next belong to the second set earlier referred to as ‘visual’ devices. What is meant by that is that they are perceived best by the eye. First on the list is foregrounding/ back-grounding. In the background, we can see the sun disappearing around the point just below where the pair are clutching hands. This is a symbol perhaps of retiring to a place of comfort possibly home after a long and tiresome day. Also, in the background we can see a city (Pursuit of Happiness). It implies these are individuals seeking the comfort of home after maybe a

Saturday, February 1, 2020

Negligence Essay Example | Topics and Well Written Essays - 1000 words

Negligence - Essay Example This paper explores the differences among negligence, gross negligence, and malpractice. In addition, the paper discusses the importance of documentation and its connection with a negligence case in which a patient’s wrong leg was amputated. Negligence, Gross Negligence, and Malpractice In general, negligence refers to the failure by a nurse to give care to a patient in a reasonable and prudent manner in the prevailing circumstances. Thus, negligence refers to any harm caused by a nurse’s carelessness, rather than intentional harm. On the other hand, malpractice is a professional negligence, which occurs when an authorized and licensed nurse fails to give patient care according to the laid down standards (Phillips et al., 2004). That is, care below the standards set by the regulatory body. It is worth noting that the poor standard of such care subsequently causes harm to a patient. The table below summarises the differences and similarities between malpractice and negli gence Malpractice Negligence Definition A professional nurse gives substandard Though prudent and reasonable, a nurse gives unreasonable care Intentional Yes Can be intentional or not Lawsuits in Civil Courts Civil Courts Proof of lawsuit Duty, Breach, Causation and Damages Duty, Breach, Causation and Damages An example of a malpractice is a nurse who intentionally harms a patient by not performing his or her duties according to the laid down procedures and standards. On the other hand, a nurse harming a patient due to carelessness amounts to negligent act. Therefore, any unintentional action or omission that causes patient injuries is negligence while failure to adhere to nursing standards of practice may result in a malpractice lawsuit (Phillips et al., 2004). According to the Joint Commission on Accreditation of Healthcare Organizations (JCAHO), malpractice refers to an inappropriate, unacceptable, and unethical conducts caused by an unreasonable lack of skill by a professional. On the other hand, gross negligence simply refers extreme cases of carelessness by a nurse. The implication by gross negligence is that a nurse has gone far below the standard of care with which a prudent and reasonable nurse may act towards a patient’s care (Phillips et al., 2004). In gross negligence, there is no trace of or slight evidence of care, even by the standards of a careless person. Thus, gross negligence has a degree difference with negligence. Several reasons have been cited as the main causes of negligence, gross negligence, and malpractice including delegation of duties, early discharge, shortage of nurses, hospital downsizing, numerous and advances in technology, better-informed patients, and expanded legal liability targeting medical professionals. With regards to task delegation, many hospitals have certain cost-cutting and cost-containment strategies, which propel them to delegate nursing duties to unlicensed assistants (Phillips et al., 2004). These assis tants may not be aware of a facility's or a regulator’s standards of care or nursing practice act. Second, many facilities discharge patients quite early, prior to full recovery while they still need acute and intensive nursing care. Other cost-containment strategies used in facilities are reduction in the number of nurses, which increases workloads for nurses, thus the likelihood for errors to occur. The many technological

Friday, January 24, 2020

Maine :: essays research papers

MAINE Maine is a state in northern New England in the United States. It is bounded by the Canadian provinces of Quà ©bec on the northwest and New Brunswick on the northeast. To the southwest lies New Hampshire, and to the southeast, the Atlantic Ocean. Maine entered the Union on March 15, 1820, when it was separated from Massachusetts to form the 23rd state. Augusta is Maine’s capital. Portland is the largest city. Its nickname is â€Å"The Pine Tree State.† Maine’s motto is Dario (I lead). The state song is entitled â€Å"State of Maine Song.†   Ã‚  Ã‚  Ã‚  Ã‚  Maine ranks 39th in size among the states, with an area of 33,741 sq mi. The area includes 2,263 sq mi) of inland water and 613 sq mi of coastal water over which it has jurisdiction. It is by far the largest state in New England and has an area nearly equal to that of all the other New England states combined. The state’s greatest east-west distance is 202 mi; the greatest north-south distance is 311 mi. The mean elevation is about 600 ft. All of Maine was once covered by glaciers, the last of which receded about 10,000 years ago. Because of the glaciers, much of Maine is covered with stones, boulders, and clays. Many of the hills and mountains have been rounded, lakes have been formed, and river courses have been changed. Although glaciers covered all of Maine, there are nevertheless substantial physiographic differences in the regions of the state. Maine can be divided into three major natural regions: the White Mountain section, the New England Upland, and the Seaboard Lowland. These three regions are part of the New England province, which in turn forms part of the Appalachian Region. Maine has a humid continental climate with a moderate summer and a long winter. The climate is generally milder along the coast, particularly in the winter. The average January temperatures in Maine range from about 10 ° F in the northern part of the state to about 24 ° F along the coast. Average July temperatures range from 62 ° to 70 ° F with the southern interior being the warmest and the east coast and north the coolest. However, daytime summer temperatures may reach the lower 90 °s F, and temperatures in winter have fallen as low as -48 ° F in the interior. The population of Maine in 2000 was 1,274,923, according to the national census, ranking it 40th among the states.

Wednesday, January 15, 2020

Peculiar Institution

lervns CH APT ER 8 The † Peculiar Institution', : Slaves Tell Their Own Story ii THE PROBLEM With the establishment of its nelw government in 1789, ihe United States became a r. irtual rnagaet for foieign traveiers, perhaps never more so than during the three Cecades immediately preceding our Civil lVar. N{iddle to up_ per class, interesied in everything from politics to prison reform to botanical specimens to the position of women in American society, these cu_ rious travelers fanrred out across the United States, and almost all wrote about their observ-ations in ieLters, pamphlets, anci books widej-v read orr both sides of rhe ocean.Regardlcss of their special interests, ho*. ever, ferv travelers f. itled to notice-an. d comment on-the â€Å"peciiliar instrtution', of' -frican Anre, rican slal,e,-v. As rl'ere narl-v nineteenth-cenlurr. 'onterr writers, English author Har_ i*t inter_ riet Martineau was especiaily tc exploit female siaves sexually, a practice that often produc ed mulatto children born into slavery. The young Frenchman Alexis de Tocqueville came to study the Ameri_ can penitentiary system and stayed to investigate politics and society.In his book Democracy in America (1g42), Tocqueville expressed his belief that American slaves had completelr. lost their . drican cuiture-their custorns. lariguages, religions, ancl even ihe memories of their countries. An Eng_ ]ish novelist rvho 4/as enor. moLr_. lv poprrlar in the ! p;1†³6 Srrtr. -.. : t-,. ested in those aspects of American so_ ciety that affected women and chil_ dren. She was appalled by the slave system, believing ii deg::adcd mar_ riage by aliowing southern white rnen [1791 – ,ll {. (:ul,lAIt 3ftr1'loN†: .rrls 1'lll,l, ,tElR O'N .+,r()ltY rusty Charles Dickens, also visited in 1842. He spent very little time in the South but collected (and published) advertisemenis lor runaway slaves that contained gruesome descriptions of their burns, brandings, scars, and iron culfs and collars. As Dickens departed for a steamboat trip to bhe West. he wrote that he left â€Å"with a glateful heart that I was not doomed to live where slavery was, and had never had my s ‘nses blunted to its wrongs and horrors in a slave-rocked cradle. † I mer wrote to her sister that â€Å"they are ugly, but appear for the most part cheerful and well-fed. 2 Her subsequent trips to the plar. lations of the th' gir m( stz backcountry, however, increased her sympalhy for slaves and her distrust of white southerners' assertions that â€Å"slaves are the happiest people in the world. â€Å"l In fact, by the end o. her stay, Bremer was praising ihe slaves' morality, patience, la,cnts, and religior,s practices. to tht m( sla alc ev( gio m3 1850s, Fredrika Bremer, a Swedish novelist, traveled throughoul the United States for two vears and spent considerable time in Soulh Carolina, Georgia, and Louisiana.After her first encounters with African Americans in Charieston, Bre - In the turbulent These traveiers-and many moreadded their opinions to the growing litei†ature about the nature of American slavery and its effects. But the over- sla dot pr( whelming majority of this literature was written by white people. What did the slaves themselves think? How did they express their feelings about the peculiar institulion of slavery? mi iio; sla (aI' SIn sla inc I it BACKGROUND JI ‘F the wh 3i cilLBy the time of the American Revolution, rvhat haci begrrn in 1619 as a trick-le of Africans intended to supplement the farm labor of inderrtured servants from Engiano had sweiled to a slave population of approrimateiy 500,000 people, the majority concentrated on tobacco, rice. and cotton piantations in the South. Moreover, as the African American population greu', rvhat apparen'uly had been a fairly- ioose and unregimented labor s-r. stem gradually evoived into an increasingly' harsh, rigrd. and complete Charies Dickens. Anteri-can Notes arid Picrr;res ir cn 1lol-y rLcnCon: Oxlold Unrversit. v Press. 1957), p. 3?. system of chattel slavery that tried to control neariy every aspect of the slaves' iives. By 1775, African Ameiican slavery had become a significant (some wouki have said indispensable) part of southern iife. The American Revoiution did nct reverse those trends. Although northern states in which African American slavery was nol so deeply rocted began instituting graduai emancipation, after the Revolution, the slave systemas well as its harshness-increased in the pio the Vir wh wh sec sor_ tha mo his no1 ag( 2. Fredrika Brenrer, ,|'nttri,ctt ol' the Fi. fties: i. Letters of Fredriha Brenier. cd. Adolph B.Benson (Nerv York: â€Å"{melic:rrr ,Scandinavian Foundation, I92-1r. p. 96. : I e 3 ibid , p. 1r. t0 f1801 ITAOKGROUND the South. The invention ofthe cotton gin, which enabled seeds to be removed from the easily grown short stapie cotton, permitted southerners to cultivat,e collon on the uplands, scale, and sell-preservati on other. . . . in the t the Lay, moOUS iftcan ,'er- tire did drd t,he thereby spurring the westward movement of the piantation system anci slavery. As-a result, slaverv expanded along , with settlement into nearly bverv area of the South: the . Gulf region, Tennessee, Kentucky, and uitimately Texas.Simulianeously, the slave population burgeoned, roughly doubling every thirty years (from approximately 700,000 in 1790 to 1. 5 million in 1820 to more'than 3. 2 mitiion in 1850). Because importation of slaves from Africa was banned in 1808 (although there was some iilegal slave smuggiing), most further gains in the By this time, ho*'ever, Jelferson was nearly alone among rvhite southerners. Most did not question the assertion that siaver-i 'as a necessity, that it was gooti for both the slave and the owrlrr, and that it nrusr be preserved at nny cost. Ir of[en has been pointed oul that lhe majority of rvhite southerners did not own slaves.In fact, the proportion of white southern famili es who did own slaves was actualiy declining in the nineteenth century, from one- lnt 1e) rot :han an ef- southern pcpulation, and ihose siaveholders with iarge plantations and But as the sla. re popuiation grew, the fears and anxieties of southern hundreds of slaves were an exceedingiy small group. whites grew correspondingly. Il 1793, How, then, did the pecuiiar institua slave rebellion in the Caribbean tion oi slavery, as one southerner caused tremendous consternation in the white South. Rurrrors of uprisings called it. become so embeddeci in the piotted by slaves were numerous. _nd Old South? Firsr. even though only a the actual rebeilion of Nat Turner in minority of southern whir†es owned Virginia in 1831 (in which fifty-five slaves, nearly all southern whites whites ‘were killed, many of them were somehorv touched by the instit'. rtion of slavery. Fear of black r_iprisings r,r'hile asieep) only increased white inpiorrrp'r†ed many nonsiaveholders to securities and dread. In response, support an increasingly rigrd slave southern states passed a series oflaws that made the system of siavery even system that included night patrols, more restrictive.Toward the end of rvritten passes for slaves arvay fi-om his life, Thomas Jefferson (r. i'ho did plantations. supen'ised religious servnot live to see Nat Turner's uprising) ices for slales, larr,s prohibiting teaching slaves to read or rvrite. and other agonized: measLlres to keep slar'es ignorant, cieP†itdeltt. ttrd a]r',ar': undt' thr ,,J. pi 1,1†³ But as it rs. r, e lrrve :hc rvolf bv rho rr lrit,'s. 1lrny non:lavehuicl,. r. – ;t. 😠® ears, and we can neither hold him, nor rt'ere ah'5id ttat emancipation rvoulci safel-v let hirr go. iustice is in one hling rherrr :nto dilect nc,,n,,n. ,. (. (,nrincrease. slave population were frorn natural â€Å"^rird in 1830 to roughly one-fourth b-v 1860. Moreover, nearly three-fourths of these slaveholders owned fewer than ten slave s. Slaveholders, then, lvere a distinct minorrty of the white f1811 t ,EuLlAll ;fTloN†: TEI,I, ‘S ,IR OWN fr)til' can Americans partly rested on the limitation of rights and freedoms for nally, although large planters repre- southern whites as well. l sented oniy a lraction of the white But how did the sla{‘es reacL to population, they virtuaily controlled irn economic and social system that the econopnic. ocial, and political in- meanL that neither they nor their chilstilutionsftnd were not about to injure dren would ever experience freedom? either thcmselves or their status bv Most while southerners assumed that eliminating. the slave. syslem that es- slaves were happy and content. Northsentiallv supporred thern. , ern abolitionists (a minority of the po defend their peculiar institurion, ivhite population) believed that slaves rvhite southerners constructed a re- continually yearned for I :edom. Both markabiy compleie and ciiverse sel of groups used oceans of in k to justify arguments.Siavery, they maintained, and support their claims. But evidence was actuaily a far more humane svs- of hor+' the slaves felt and thc'ught is tem than northern capitaiism. After woefuliy sparse. Given the restrictiie ail, slaves s/ere fed, clothed, shelrered, nature of the slave syltem (which incared for *'hen they rvere ill, and sup- cluded enforced illiteracy among ported in their old age, rvhereas north- slaves), this pitiful lack of evidence is ern factory workers were paid pitifully hardiy surprising. lorv rvages, used, dnd then discarded IIow, then, cail we learn horv slaves when no longer usefui. I'ur'+. ernrore, feit, and ihought about the pecuiiar inmany . ,r'hite southei'ners maintained stitution? Slave uprisings were few, that slavery was a positive good be- but does that mean most slaves were cause ir had introduced the â€Å"barba- happy with their lot? Runaways were rous† Africans to civilized Americah. common, and some, such as Frederick ways and, rnore importantiy, to Chris- Douglass and Harriet Jacobs, actuaily tianitl'. Other southern rvhites reached the North and wrote about stressei rvhat they believed lvas the their experiences as slaves. Yet how childirke. ciependent nature of African typical were their experiences?Most Americans, insisting that they could slaves were born, lived, and died in neyer cope with iife outside the pater- servitude. did not participate in organnaiistic and â€Å"benevolent† institution ized revoits, and did not run awaS'. oi iiavri-‘. in si_ich zin atmorphere, in Fiow ciid they feel about the system of rvhich many of the white southern in- slavery? tellectr,ral efforts rvent into the defense Aithough most slaves did not read or of slaven. , ciissent anci freedom of wrile, did not participate in organized thought rvere not welcome. Hence revolts, and did not attempt to run those rr'hite southerners rvho dis- away. hey did leave a remarkable agreed anci might have challen ged the amount of evidence thal can help us unScuth's ciependence on siarery re- derstand their thoughts and leeiings. mained siient. *ere hushed up, or de- Yet we must be imagrnative in horl. rve cided rcr lear. e rhe region. In man,r, approach and use that evidence. wa,vs. ihen, the enslavement of Afri- peiition with blacks; who, it was assumed, would drive down wages. Fi- In that birti size, fortf ordir bn t, tion. help who eCOnl the p of th will I and evide sout,l ing r trave often ore Nort the them gand ecdot rich tives r iave Ligat, pecur Histr awar denc, most eight older' thev [182] THFI ilE]'ilol) rl- JM? /†Ii' !i. re tves iolh +iA, ,! r rJi ,ltcc iis iive inong eis ves inere ere ick illv rut nii in a-v. In an earlier chapter, you discovered (about births, deaths, age at marriage, farm size, inheritance, tax . rolls, and so forth) can reveal a great deal about ordinary people, such. as the colonists on the eve of the American Revolution. Such demographic evidence can h elp the. historian form a picture of who these people were and the socioeconomic trends of the time, even if the people themselves . ere not aware of those trends. In this exercise, you will tre using another kind of evidence and asking different questions. Your eviCence will not . come f†om white southerners (rvhose stake in maintaining slavery was enormous), foreiga travelers (wh-ose own cultural biases often influenced ‘,vhai they reported), or even white abolitionists in the North (whcse urgent need to eradicate the â€Å"sin† of slavery sometimes led them to gross exaggerations for propaganda purposes). You will be using anecdotes, stories, and songs froia the rich orai tradition of African American slaves, supplemente

Tuesday, January 7, 2020

Essay On The Matrix And The Oasis - 856 Words

The Matrix and The Oasis are—in a sense—the same. These two worlds are both a huge lie and an escape to many people. But, they have some essential differences. These differences provide an interesting contrast between The Matrix and The Oasis. The three main differences include: ignorance and the choice of it, virtual versus reality, and the definition of a hero. A huge difference between these two virtual worlds is the ignorance and how some people were actually born into The Matrix. It is their home and the only world they know. They dont have a choice to be ignorant because they arent â€Å"awake.† The Oasis is the opposite of this. The people in The Oasis actually have another world—the world they were born into. They were not born†¦show more content†¦The Oasis console came with haptic gloves and the visor. Which as Wade mentioned, were the most valuable things he owned. He also said that these items were too valuable to carry around with him . Although this virtual world was taking over his life, he learned a lot more than he used to learn in an actual high school. In The Oasis, the teacher can take you anywhere and everywhere. Unlike The Oasis, The Matrix is a place where reality isnt shown. When the â€Å"real† reality is shown, to Neo, we see what no one else has seen. Neo is given the chance to make the alternative reality into a â€Å"real† one and save millions of human beings who arent â€Å"awake†. Virtual versus reality is like a huge part of both of these stories but they way they are perceived are very different. Along with virtual versus reality, heroism is another difference between The Oasis and The Matrix. So who are the heroes? In Ready Player One, Wade is the hero. He is trying to save The Oasis from the Sixers so that it wont be destroyed. He wants people to be able to keep playing The Oasis. In The Matrix, Morpheus and his crew have been trying to find the â€Å"one† who wi ll be able to save human kind. They find Neo and he ends up being the hero. After he starts believing in himself, he can do the same things the special agents can do. Which makes him the only one who can beat the agents and The Matrix. The value of The Matrix isShow MoreRelatedThe Origin of Food Production Essay2417 Words   |  10 Pagesrole in the development of agriculture† (Sutton, Anderson: 177). The first of many â€Å"modern attempts† to explain the origins of agriculture within the framework of a climatic change was by Australian born archaeologist Vere Gordon Childe. Childe’s oasis hypothesis portrayed the â€Å"drying of the climate at the end of the Pleistocene as an external factor leading to early domestication† (White 2004). Childe speculated that climate condition became increasingly dry after the end of the Ice Age. InhospitableRead MoreImpact of Global Marketing Environment and Strategies in Bp Retail Servicess in3235 Words   |  13 P ages....................17 8) BUDGET BREAKDOWN..........................................................................18 9) APPENDIX...................................................................................................19 9.1) AN OFF MATRIX......................................................................................19 9.2) PRODUCT LIFE CYCLE..........................................................................20 9.3) IMPLEMENTATION PLAN................................Read MoreAirasia Case Study3534 Words   |  15 Pageshomogeneous fleet †¢ High resource productivity †¢ Short ground waits due to simple boarding processes†¢ No air freight, no hub services, short cleaning times, and high percentage of online sales | III. External Factors a. Competitive Profile Matrix | AirAsia | Ryanair | Southwest | Critical Success Factors | Weight | Rating | Score | Rating | Score | Rating | Score | Support | 0.05 | 2 | 0.1 | 2 | 0.1 | 4 | 0.2 | Product Quality | 0.15 | 4 | 0.6 | 3 | 0.45 | 4 | 0.6 | Price Competitiveness